Creativity: 

Creativity is the essence of creation, the meaning of excellence, and the actual depth of the importance of the word "Be seen." We notice first, imagine it, create it and then make it a phenomenal piece.

Quality:

Quality is the choice of creators. You can only create a unique, creative piece by being perfect, whether at the level of choosing the stones, the materials made from them, or the level of crafting the pieces. Quality is an integrated story, from thinking about the piece until it is a manifest beauty.

Meaning:

Giving each piece a sensual and artistic sense and value, inspiring others, and allowing the person to see Jewelry from a different perspective, opening different angles in people's awareness and the field of their taste and choice of Jewelry.