The Story of Our Brand
What does YOURA mean?
YOURA
It’s taken from the Arabic word ‘be seen’
“And that his effort is going to be seen” An-Najem sura aya 40
YOURA
It reveals the process from the invisible to the visible world.
YOURA
It describes the two words
YOU RA
YOU: we mean the jewelry
RA: is the first two letter from the designer name RABAA
Why we choose the eagle our brand and signature?
Until the 18th century, diamond was taken from Golconda near to Hyderabad in India, the Italian historian pliny has written a valuable information about how did the native Indian were extracting the diamonds from a deep valley where they throw meat full of grease, so the diamond stick to the meat, then comes the eagles and take it back to their nests, after that natives go up to the eagle’s nests and get the diamond in a very clever way. In our brand we emerge the story of eagles and diamonds and show it as a one elements.
Why do eagles fly high?
Eagles tend to boast their abilities to notice the most particular details on earth from afar. They tend to perceive the slightest details from a distance and dominates the sky and earth ready to hunt. With one glance, high up in the sky, he can see what no other bird can see. Just like eagles, we reclaimed that area up high for inspiration. In YOURA we are always on the hunt for original unexplored heights, and ideas, looking for inspiration and locking it in our designs to present our clients with unique designs that reflect the light in their souls.
The Brand Colors
